Semester-wise Syllabi & Course Structure
COE Academic PortalThe curricula and semester syllabi for the Department of Business Administration are formulated under autonomous academic regulations following Choice Based Credit System (CBCS) and Outcome-Based Education (OBE) guidelines set by UGC and Bharathidasan University.
Programme: BBA (Bachelor of Business Administration) & MBA
| S.No | Semester | Course Code | Course / Subject Title | Category | Credits |
|---|---|---|---|---|---|
| 1 | Semester I | BBA101 | Principles of Management & Organisational Design | Core Course | 4 |
| 2 | Semester I | BBA102 | Managerial Economics | Core Course | 4 |
| 3 | Semester I | ALL101 | Financial Accounting for Managers | Allied Course | 3 |
| 4 | Semester II | BBA201 | Organisational Behaviour & Dynamics | Core Course | 4 |
| 5 | Semester II | BBA202 | Marketing Management | Core Course | 4 |
| 6 | Semester II | SKL201 | Business Communication & Soft Skills Lab | Skill Enhancement | 2 |
| 7 | Semester III | BBA301 | Human Resource Management | Core Course | 5 |
| 8 | Semester III | BBA302 | Operations & Production Management | Core Course | 4 |
| 9 | Semester III | ALL301 | Business Statistics & Quantitative Techniques | Allied Course | 3 |
| 10 | Semester IV | BBA401 | Financial Management | Core Course | 5 |
| 11 | Semester IV | BBA402 | Research Methodology for Business Decisions | Core Course | 4 |
| 12 | Semester V | BBA501 | Strategic Management & Business Policy | Core Course | 5 |
| 13 | Semester V | BBA502 | Consumer Behaviour & Market Research | Core Course | 4 |
| 14 | Semester V | ELE501 | Advertising, Sales Promotion & Brand Management | Elective | 3 |
| 15 | Semester VI | BBA601 | Entrepreneurship & Small Business Management | Core Course | 5 |
| 16 | Semester VI | BBA602 | International Business & Global Logistics | Core Course | 5 |
| 17 | Semester VI | PRJ601 | Corporate Internship & Capstone Project | Project Work | 4 |
Continuous Internal Assessment (CIA) carries 25% weightage and End Semester Autonomous Examinations (ESE) carry 75% weightage. Detailed syllabi units, reference books, and lab manuals are hosted on the Controller of Examinations (COE) portal.